The Beginner’s Guide to Google Analytics for eCommerce

Google Analytics is an essential tool for your eCommerce store. It will allow you to better understand your visitors and customers so you can improve your traffic and revenue. If you did not set up your tracking correctly, then you’re shooting in the dark – you’ll never know whether you’ve hit or missed. Learning how to […]

The Definitive Guide to eCommerce Keyword Research That Drives ROI

Keyword research is at the heart of every successful SEO campaign. If you don’t do it correctly, you won’t receive any meaningful organic traffic that will translate into eCommerce sales. In other words you are wasting your hard earned money on keywords that don’t drive ROI. How does Google process keywords today? Back in the […]

20 Image Optimization Tips That’ll Drive You More Sales

Image optimization is one of the most neglected areas when it comes to driving search traffic and increasing conversion rates and sales for any eCommerce site. In terms of SEO, most people think about keywords, content & backlinks while neglecting other powerful ways to optimize their site. On top of that, more visually appealing, faster-loading […]

How to Design a Successful Email Opt-in Form

Collecting emails is a critical component of any successful ecommerce business. Customers aren’t always ready to purchase right away, and may leave without ever returning. Getting your customer’s email address is the critical first step in building your relationship with the customer, and allows you to create future promotions to draw them back to your […]

Adding a Tweet Button to Your Shopify Blog

The main purpose of adding a blog to your Shopify store is to generate traffic and get the word out about your store. Writing good content on your blog is just one step of the process – the next step is to make it easy for your readers to share that content with their friends. […]

How to Recommend Related Products on Shopify

Recommending related products is a great way to cross-sell your customers or help make it easier for your customers to find the product they’re looking for. This is a crucial feature for all e-commerce stores and will have a noticeable impact on sales. Did you know that product recommendations are responsible for 10-30% of all Ecommerce […]

The Definitive Guide to Ecommerce SEO: Optimize and Build Authority (Part 2)

If you haven’t yet, I highly recommend you read part 1 of The Definitive Guide to Ecommerce SEO prior to reading this post. III. On-page optimization Now that you’ve setup your foundation, it’s time to optimize your efforts so you can squeeze as much ROI out of your SEO investments as possible. You can do this by making […]

How to Add Twitter Feed to Your Shopify Store

There are many great reasons to add a Twitter feed to your site, such as Engaging visitors on your site. Gaining new Twitter followers. Providing social proof for your store There are two main parts to add a Twitter feed to your Shopify store: Part 1 – Access the embed code from Twitter. Part 2 – Add the […]