How to Search, Filter, and Group Customers in Shopify

The Shopify platform allows you to identify a single customer, or organize customers into distinct groups based on specific search criteria. Sorting customers in this way allows the shop owner to identify trends and make comparisons specific to certain groups. This tool also gives you the power to improve service by identifying overlooked customer groups.

How to Configure Your Customer Account Checkout Settings in Shopify

Are you looking to setup a streamlined checkout process in order to maximize your conversion? Dependent upon the type of business that you are running, the customer checkout experience will vary. However, something crucial to understand, no matter your business model, is to remove the roadblocks that could be preventing your customers from checking out. […]

How to Attach Order Tag in Shopify

So, your business is divergent from the norm– great. Shopify can accommodate you with customized workflows. This is great to track whether you have made returns, or if you need to manage a more finite component of your business during your fulfillment process. Here’s how you add additional order tags to your workflow, streamlining your […]

How to Import Customer in Shopify

The ability to add data is vital in understanding business performance and applying marketing analytics. Adding information to the customer database will allow you to: learn about your customer base and predict future behavior; engage customers through email marketing; determine future inventory needs by uncovering trends. Learn how to import customer information and curate a […]

How to Apply a Discount to an Abandoned Checkout Email in Shopify

So you’re sending out abandoned check out emails to your customers, but you haven’t had any luck in recapturing their business.  Frustrating, for sure. However, there is a simple solution that has been proven time and time again to increase customer return to checkout– applying a discount code in the abandoned checkout email!

How to Use Storefront Search on Shopify

The Shopify storefront search function  is a wonderful tool for your customers that empowers them to search all of your shop’s products, articles, and pages in an easy to navigate manner. To do so they may choose to search in a traditional way, or to employ operators.

How to Sell Digital Products or a Service in Shopify

Did you know that Shopify is not just for physical products and services? It’s true! You can also sell digital services and products, such as books, printables, and tickets.  It is simple and easy, plus- no one has to monitor inventory ( unless it’s tickets for an event) or pay for shipping!

How to View Sales Conversion Metrics in Shopify Dashboard

Have you ever tried to look into your sales conversions on the Shopify dashboard but come away feeling overwhelmed? Today, let’s take a deep dive into understanding the sales conversion metric on your Shopify dashboard. Because, getting a ton of traffic on your site is great, but if you aren’t converting your visitors into sales, […]

How to Setup Google Adwords Tracking for Shopify

Have you ever seen those ads that populate when you type something into a search bar?  For instance, when I type the word “gifts” into the Google search bar, here’s what happens: The arrows are pointing to advertising that has been paid for on Google AdWords. Many companies invest a vast portion of their marketing […]