The Shopify platform allows you to identify a single customer, or organize customers into distinct groups based on specific search criteria. Sorting customers in this way allows the shop owner to identify trends and make comparisons specific to certain groups. This tool also gives you the power to improve service by identifying overlooked customer groups.
Are you looking to setup a streamlined checkout process in order to maximize your conversion? Dependent upon the type of business that you are running, the customer checkout experience will vary. However, something crucial to understand, no matter your business model, is to remove the roadblocks that could be preventing your customers from checking out. […]
So, your business is divergent from the norm– great. Shopify can accommodate you with customized workflows. This is great to track whether you have made returns, or if you need to manage a more finite component of your business during your fulfillment process. Here’s how you add additional order tags to your workflow, streamlining your […]
The ability to add data is vital in understanding business performance and applying marketing analytics. Adding information to the customer database will allow you to: learn about your customer base and predict future behavior; engage customers through email marketing; determine future inventory needs by uncovering trends. Learn how to import customer information and curate a […]
So you’re sending out abandoned check out emails to your customers, but you haven’t had any luck in recapturing their business. Frustrating, for sure. However, there is a simple solution that has been proven time and time again to increase customer return to checkout– applying a discount code in the abandoned checkout email!
Sometimes you need to manually capture payment for your orders. This happens if there a payment error in your gateway, or if perhaps the payment method is flagged and there is need to capture the information manually. In order to capture payment manually in your store, it is essential that the “Manually capture payment for […]
Have you ever tried to look into your sales conversions on the Shopify dashboard but come away feeling overwhelmed? Today, let’s take a deep dive into understanding the sales conversion metric on your Shopify dashboard. Because, getting a ton of traffic on your site is great, but if you aren’t converting your visitors into sales, […]
Have you ever seen those ads that populate when you type something into a search bar? For instance, when I type the word “gifts” into the Google search bar, here’s what happens: The arrows are pointing to advertising that has been paid for on Google AdWords. Many companies invest a vast portion of their marketing […]