Abandoned cart orders are common problems for ecommerce site owners. Oftentimes, potential customers begin filling out their checkout form, only to leave and never return. It is critical to target these abandoned cart orders to boost sales.
Recovering Abandoned Cart Orders
The best way to recover abandoned cart orders is to set up an automatic email for customers, asking them to return to complete their order. You will want to provide a direct link to the checkout to make it easy for them to return.
You can set this up in two ways:
1. Use Shopify’s built-in feature for Abandoned checkout recovery (requires Professional or Unlimited plan)
Unfortunately, Shopify has very limited features for recovering abandoned shopping carts. You can’t use them to test exit popups, coupon offers or other strategies.
2. Use 3rd part Shopify apps.
Using Shopify’s native cart abandoment feature
Step 1: In the Shopify store admin, go to the Settings->Checkout section
Step 2: Go to the Order Processing Section to adjust settings for sending automatic email – either Never, 6 hours or 24 hours. If you set to Never, you can still manually send emails to customers.
Step 3: Click “Customize the Abandoned Checkout Notification email template” to edit the email template.
Step 4: Go to the Orders section and click the Abandoned Checkouts button to view your Abandoned Checkouts
Step 5: You can manually send emails to customers in the abandoned checkouts section.
Using a 3rd party cart Shopify app for abandonment
There are several Shopify apps in the marketplace that offer more robust features, which make it easy to add discounts and incentives to get your customers to return.
One of the more popular cart abandonment apps is Abandon-Aid.
Takie it one step further.
The reality is, most customers will leave the site before viewing the checkout cart. You should create an incentive to encourage customers to compete the process if they try leaving the site.
The Exit Offers app allows you to show a one-time offer to customers trying to leave the site, which increases your chances of closing the sale.
You should be ready to spend the money and time needed to recover lost sales. It’s well worth the cost.