How To Integrate Email Marketing Tools With Your Shopify Store

Email marketing is the best lead generator for Shopify stores and will continue to be for a while. Even though it seems like social media has taken over, most consumers still trust and prefer emails as their marketing channel of choice.

This can be attributed to the unparalleled personalization email offers. You see, while other advertising methods have popped up over the years, email marketing has also evolved. With advanced features and personalized discounts, email wins the marketing communication race every time.

But email marketing is not just effective; it's effective for your Shopify store! Let's find out why and learn how you can easily connect the best email marketing tools to your Shopify store.

How Email Marketing Generates Sales For Your Shopify Store💁‍♂️

Email marketing dominates the eCommerce market with its impressive ROI and is a great lead conversion tool.

Shopify store owners can use email marketing not just to promote products to clients but also to develop relationships with prospects, gain valuable feedback on shopping processes, send personalized offers and coupons, measure the performance of their marketing efforts, and automate specific types of emails.

All these lead to higher sales and a greater number of repeat purchases.

So, if you're thinking about incorporating the best email marketing software into your Shopify store (and you should be), here's what you need to do.

• Define your sales goal - It's essential to know what your revenue goals are for a specific time period. This will help greatly when you're measuring the performance of your marketing and sales efforts, as you'll be able the tweak strategies when necessary.
• Choose the right email marketing provider - With so many different email software boasting similar features, knowing which one is right for your Shopify store can be challenging. Luckily our comprehensive guide will help you select the best option.
• Use a multichannel approach - Once you have your email marketing tool set up, make sure you combine it with other channels, such as social media, to really drive home those sales.

How To Integrate The Top 10 Email Marketing Apps With Your Shopify Store🔥

The three main factors when choosing an email marketing provider for your online store have got to be:

1. Price
2. Features
3. Ease of use

All these factors are equally important; however, you may find that many new store owners focus primarily on price.

In our list of the best email marketing platforms for Shopify, we touch on these aspects and more to ensure you have everything you need to make the most informed decision for your email marketing strategy.

Let’s get started!

1. Shopify Email 📨
2. Campaign Monitor 🤩
3. Constant Contact 🔥
4. Sendinblue 🔵
5. ActiveCampaign 🚀
6. Privy 🎀
7. Klaviyo 📈
8. Drip 💧
9. Omnisend 🪄
10. MailerLite 💡

1. Shopify Email 📨

Well, it might not be the best email marketing provider for online store owners but it’s definitely the most cost-effective and easy to use.

Shopify Email was introduced in 2019, 14 years after the launch of Shopify itself. The large gap between Shopify presenting an email marketing option for their users lead us to believe that this wasn’t a major priority for the developers.

In fact, you may even find Shopify promoting other email marketing services ahead of Shopify email because their platform lacks a few critical features.

However, we think it's best to let you know exactly what they’re providing so you can make this decision for yourself.

After all, if you’re a new business owner who doesn’t need all the bells and whistles that premium email marketing services come with then Shopify email might even be your number one choice.

Shopify Email Features

• Customizable email templates
• Pre-built templates that automatically add your Shopify store details and branding
• Automation email templates
• Campaign and analytics management
• Email list segmentation
• 24/7 support and assistance

As you can see, Shopify email provides you with all the basics for a thriving email marketing campaign.

So, if you’re just looking for a way to reach customers while enjoying the benefits of automated emails and segmented lists then Shopify email is perfect for you.

The template designs are pretty standard however you are given customization options and you don’t need to worry about transferring crucial data from your store to your emails, as the app will do it for you.

Shopify Email Pricing

Free for 10,000 emails per month (Yes, it’s free on any of the Shopify plans)

$1 per 1000 emails if you send more than 10,000

2. Campaign Monitor 🤩

Campaign Monitor is a top-quality email marketing service that easily integrates into your Shopify store.

To start using Campaign Monitor for your Shopify store you can either download the Campaign Monitor app from the Shopify app store or if you’re already a Campaign Monitor client, you can go to the integrations page on your Campaign Monitor dashboard and click the “get now” button for Shopify.

With Campaign Monitor, you can create fully customized emails from the ground up with the simple-to-use HTML email builder or you can select one of the many templates provided.

The intuitive drag-and-drop editor makes editing those emails a breeze and Campaign Monitor offers all the premium features you would need to drive a successful email campaign.

Shopify users rate Campaign Monitor 4.6 out of 5 on the Shopify app store.

A more comprehensive list of features you can expect includes:

• Email template builder
• 110 prebuilt email templates
• Email list segmentation
• Personalization & Automation
• Transactional email service
• Data tracking and analytics
• A host of CRM, advertising, and other integrations
• Custom email sign-up forms
• Integrated SMS marketing
• Mobile Optimization
• 24/7 expert support via multiple channels

Campaign Monitor Pricing

Campaign Monitor has three subscription plans based on your business’s needs.

Basic Plan - $9 per month (capped at 2500 emails monthly)

Unlimited Plan - $29 per month (unlimited emails, countdown timers for email competitions, as well as spam and design testing.)

Premier Plan - $149 per month (unlimited emails, priority support, advanced segmentation features, and advanced link tracking.)

Campaign Monitor also offers customers the option of paying only when they send an email. This is perfect for those who are not looking for a complete marketing solution—just a simple way to communicate with clients.

For this option, you’ll pay $5 per campaign and 1c per email sent.

Campaign Monitor is tried and tested by Shopify users so you know you won’t go wrong. Additionally, they are constantly updating their service with new features that will help your business stay ahead of the competition.

However, Campaign Monitor isn’t the cheapest provider for its offers and also doesn’t have a free trial option (something most businesses require to test out a platform).

You can also only receive phone support when you’re on the highest plan.

It seems like Campaign Monitor has its share of hits and misses but we’ll leave you to decide if it's right for you.

3. Constant Contact 🔥

Constant Contact is a well-known name in email marketing and for good reason. It has everything a Shopify merchant would need to get started sending and tracking email marketing campaigns.

Like some of the others on the list, Constant Contact also integrates directly into your Shopify store so it ticks the box for ease of use as well!

Boasting a drag-and-drop builder, customizing one of the 300 pre-built templates doesn’t get much easier.

Constant Contact's Features:

• 300+ Design Templates
• Email Automation
• Advanced Email Testing
• Landing Page and Social Media Marketing
• Mobile Optimization
• SMS Marketing (Core and Plus plans)
• App Integrations
• Segmentation
• Analytics and Reporting

Constant Contact Pricing:

Free Trial Option - 60 days (no credit card details required)

Core Plan - $9.99 monthly

Plus Plan - $45 monthly

As you’ll note there is a huge variance in the pricing from the core plan to the plus plan, with the latter offering additional features such as advanced growth tools, automated emails, initial telephone support, as well as conversion and sales reporting.

While the lower level plan is relatively cost-effective and there is also a two-month free trial, having access to basic automation functions is only available on the higher level plan.

Constant Contact will deliver on your email needs and offer cool add-ons like social media marketing (and now SMS as well).

However, their customer support seems to be an issue for some, with users complaining the subscription is difficult to cancel because you’ll need to call them during Eastern time business hours (A bit ironic since the app is called Constant Contact).

It’s best to have a look at Constant Contact for yourself and make the decision that suits your budget and business the best!

4. Sendinblue 🔵

Sendinblue, described as an “all-in-one plugin for Shopify,” is available to download on the Shopify app store and easily integrates with your store.

Primarily aimed at helping small and medium-sized businesses with email marketing needs, Sendinblue offers a host of powerful features for Shopify businesses.

The core of Send-in-blue’s offering is that they want to bring affordable options to merchants while still delivering on the email features that a business would require.

Sendinblue Features:

• Prebuilt and custom-made emails
• Unlimited email contacts
• Advanced Marketing Automation
• Personalized emails
• Transactional Emails
• Signup Forms
• Facebook Ads
• API Integrations
• SMS Marketing
• Chatboxes

Sendinblue Pricing (all plans have unlimited monthly emails):

Free Plan - $0 per month (300 emails per day and 1 user)

Lite Plan - from $25 per month (unlimited daily sends, A/B testing, advanced statistics, email support)

Premium Plan - from $65 per month (automation, Facebook Ads, multi-user, phone support, landing pages)

Enterprise - Custom price based on largescale business needs

Sendinblue does deliver on its promise of delivering a lot for less. The free plan is highly competitive and you don't have to spend a dime to use it.

The automation features are pretty excellent as well, offering opportunities to trigger actions based on user behavior, send transactional messages, and assign lead scores.

To be honest there are not many cons when it comes to using Sendinblue for your Shopify store. The free plan can be limiting but then again it is free, so we can't really complain.

The Sendinblue tool is advanced in its offerings and paints a pretty picture of what we can expect in the future—more tools at lower prices.

5. ActiveCampaign 🚀

ActiveCampaign allows you to send multiple email types and designs, including email autoresponders, transactional emails, broadcasts, triggered emails, and more.

To start using it for your Shopify store, you’ll need an ActiveCampaign account set up, after which you can go to the settings menu and select “Shopify” from the list of possible integrations.

Once you’re done accepting the terms and conditions, you’ll be directed to the Shopify login page where you can enter your details.

It’s a simple process, albeit requiring a few more steps than other services to integrate.

With ActiveCampaign you have access to 500+ pre-built automations and 850+ built-in integrations. This allows you to connect all your tools while simplifying processes so that your emails (and money) work for you.

ActiveCampaign Features:

• Marketing automation
• Built-in integrations
• Drag-and-drop email designer and free templates
• Email campaign and list reporting
• Live eCommerce data to emails
• SMS marketing
• Advanced segmentation & targeting
• Custom forms
• Free phone, live chat, and email support
• Social media monitoring & reaction
• Free one-on-one training

ActiveCampaign Pricing:

ActiveCampaign pricing structure operates a little differently than other platforms as the price you pay is based on the number of contacts you have and the type of plan you want. Here’s a breakdown.

Lite Plan - $39 per month ($29 per month if paid annually) for 1000 contacts

Plus Plan - $70 per month ($49 per month if paid annually) for 1000 contacts

Professional Plan - $187 per month ($149 per month if paid annually) for 1000 to 2500 contacts

The Professional plan is the best option, with a stable monthly price for up to 2500 contacts. Whereas the lite and plus plans rise considerably with the addition of new contacts.

ActiveCampaign is indeed powerful with its offerings and there are plenty of options to save on fees.

You also get a 14-day free trial to test out the email marketing app before purchasing.

If there’s anything negative about ActiveCampaign it would only be that there's no free option and the tool might take a while to understand for users who aren’t technically inclined.

That being said, it works great with Shopify and is definitely one to consider for your online store.

6. Privy 🎀

As the top-rated sales and email marketing app on the Shopify app store, Privy has definitely earned its spot on this list.

Boasting an expansive range of email and eCommerce tools, it's sure to take your Shopify store to the next level and generate a ton of sales.

All their designs are mobile-friendly and don’t require any coding to create or customize.

Privy Features:

• Range of pre-built email templates (welcome, cart abandonment, winback emails, and newsletters)
• Cross-sell pop-ups on your Store
• Email automation
• List segmentation
• Free shipping bar for repeat customers
• Spin to win wheels for engagement
• Privy analytics
• SMS marketing
• Coaching by experts

Privy is offering its clients a full digital marketing package that packs a punch. With so many premium features, you’d expect to pay premium prices but that doesn’t seem to be the case.

Privy Pricing:

Privy Free - $0 per month for 100 email contacts

Starter - $15 per month for 250 email contacts

Growth - $45 per month for 3000 email contacts and 500 SMS contacts

While the price is fairly competitive, the number of contacts you can on your email list is pretty limited. But don’t worry, upgrading your Privy subscription is cheaper than the initial fees.

For example, increasing your list size to 2000 on the Starter plan will only cost you $15 more per month.

In addition to the free plan, Privy also offers users a 15-day free trial to test out the advanced features of their tool.

It’s difficult to think of any downsides to using Privy (no wonder it's rated so highly on the Shopify app store), but if we had to pick something, we’d mention the long waiting time for the in-app chat support due to there being so many users.

7. Klaviyo 📈

Klaviyo is another email marketing app that’s part of the Shopify ecosystem with one-click integration.

Currently, more than 65,000 Shopify businesses use Klaviyo for their email marketing needs.

The tool’s rise in popularity is due to its excellent customer data collection and analysis offerings. With Klaviyo you can more effectively use your customer data to identify their desires and give them more of what they want.

Core features for the email marketing product from Klaviyo include:

• Prebuilt template library for emails, sign-up forms, SMS, and automations
• Segmentation tools
• Social media and SMS marketing
• Over 200 integrations
• Customer data capture and storage
• Predictive analysis for customers
• A/B testing
• Competitor research

Imagine being able to predict what a customer is likely to purchase next and sending a personalized offer for that item. Sounds like a Shopify winner!

But what about the costs of this intuitive app?

Klaviyo Pricing:

Free Plan - $0 per month (250 contacts, 500 monthly email sends, 150 SMS credits)

Email Plan - from $20 per month (250 - 500 contacts, 5000 monthly email sends, 150 SMS credits—with price increases as the number of contacts and email, sends rise)

Email and SMS Plan - from $35 per month (same as email plan but with 1250 SMS credits)

Klaviyo has an impressive and growing list of paying customers. Despite the somewhat steep prices, most customers feel that even one automated flow can make back what they’re spending plus earn a ton of additional revenue.

The drag-and-drop email builder as well as an intuitive user interface means Klaviyo is easy to use, however, there is a steep learning curve to building more complex automation workflows, that may require extra help from the experts.

8. Drip 💧

Both large corporates and smaller businesses trust Drip to power their Shopify marketing strategies due to its impressive analytics, intuitive guidance on when to send what types of emails, as well as a host of automation and personalization features.

Drip is designed for e-commerce sites so integrating it into your Shopify store is a breeze. In one click you can have your tools combined and start your journey to higher sales revenue.

Drip Features:

• Lead-capture forms for your site
• Email and SMS automation
• Pre-built templates
• Social media campaigns
• Advanced customer tracking
• Email Segmentation
• 100+ integrations
• A/B testing

Drip Pricing:

Drip has one of the most simple-to-understand pricing structures out there—you simply pay for the number of email contacts you have.

$39 per month for up to 2500 contacts and an increase starting from $10 for every 500 contacts thereafter.

Drip also has a 14-day free trial option for those who want to take a test drive before purchasing.

While everything about Drip is easy to use and understand, some users might find it difficult at first to begin building complex automation workflows.

The pricing structure is also hefty since there is no free plan just a free trial.

Still, Shopify store owners are using and loving Drip for their campaigns. It currently has a 4.5 out of 5 stars rating on the Shopify app store.

9. Omnisend 🪄

Another email marketing app designed with eCommerce stores in mind, Omnisend has over 4000 five-star reviews on Shopify and even won a Stevie Award (2022) for customer service.

But their claim to fame is not just their support, Omnisend boasts amazing features to truly get the best out of your email marketing.

With Omnisend you have:

• Ready-made templates
• Shoppable email builder with:
• Product picker
• Unique discount codes
• Product recommendations
• Segmentation and targeting
• Marketing automation
• Campaign booster
• A/B testing
• Advanced campaign reporting
• Campaign click maps
• SMS campaigns
• Push notification campaigns
• Pop-ups and opt-in forms
• Useful integrations

Omnisend is perfect for Shopify users, it simplifies many processes and for anything you’re unsure about, the award-winning customer service team is happy to walk you through it.

In terms of pricing, Omnisend offers three subscription plans:

Free Plan - $0 per month (250 contacts and 500 emails per month)

Standard - $16 per month (500 contacts and 6000 emails per month)

Pro - $59 per month (2500 contacts and unlimited emails)

All the plans also come with SMS credits.

For adding more contacts to your email list, the monthly fee goes up depending on the number of new recipients.

Omnisend has all the features (and more) that a Shopify store needs, the only area where it doesn’t outshine competitors is the limited design options and social media campasign launcher.

But still, with a pretty neat free plan option, we’d definitely suggest giving them a try.

10. MailerLite 💡

MailerLite is another tool that can be found on the Shopify app store for easy integration.

As an all-in-one email marketing solution MailerLite allows you to sync all your Shopify customer data to your MailerLite account for easy monitoring of client behavior.

Some of the key features of MailerLite include:

• Three different editors for email creation (Drag-and-Drop, Rich Text, HTML)
• Targeted campaigns
• Email automation
• Tracking and analytics
• Intuitive automation workflow builder
• Signup forms and pop-ups
• Unsubscribe page builder
• Click maps
• A/B testing

MailerLite has a simple interface and even beginners find it easy to understand. It also needs to be mentioned that they have one of the best email deliverability ratings, so you can be assured that your email subscribers are receiving your communication.

MailerLite Pricing:

Free - $0 per month (1000 contacts, 12,000 monthly emails)

Growing Business - $10 per month (1000 contacts, unlimited emails)

Advanced - $21 per month (1000 contacts, unlimited emails)

As you can see all the plans allow 1000 subscribers for those prices, for larger email lists the prices increase according to the number of new subscribers you want to add.

Here’s a breakdown of what’s offered in each package:

MailerLite provides top-class service at an affordable price. They also offer a 30-day free trial option in addition to the free plan so users can test out the premium features.

While MailerLite ticks a lot of boxes for Shopify store owners, it doesn’t offer advanced automation features or spam design/testing like other services do.

If those pro features are important to your campaign then MailerLite might not be for you, but if not, maybe you should give the free plan a try.

Bonus - Best Shopify Integration To Elevate Your Email Marketing Strategy🎁

In addition to using the best email marketing apps for your Shopify store, there is also a huge selection of direct integrations that you can use to work in tandem with your email marketing app of choice.

Here's our pick for the top spot: WooHoo Spin The Wheel Popup (4.9 rating - Shopify app store)

WooHoo Spin The Wheel Popup will elevate your subscribers' experiences and help with converting potential customers.

Using gamification you can capture email addresses by using the cool and interactive spinning wheel.

The app is mobile-friendly and offers you real-time statistics on what your customers are engaged by.

Other effective uses of WooHoo Spin The Wheel Popup include:

• Unique coupon codes in exchange for store visitors' email addresses
• Exit intent popups
• Sales popups with discounts

You can also A/B test your strategies and games to which drives higher conversions.

The best part is this tool easily integrates with email service providers such as Klaviyo, Omnisend, and Active Campaign and automatically pushes any new email subscribers from your spin-the-wheel option to your desired email service.

Final Thoughts🙌

There are thousands of email platforms available to construct winning marketing emails and take your business to the next level.

But as a Shopify store owner, there are some service providers that will just work better for your email marketing efforts.

The list we've put together brings you the email marketing apps that can best integrate with your store and other tools that you may want to use.

Choosing the right one for you will depend on your needs and budget.

For a large mail list requiring unlimited email sends, we'd suggest Sendinblue or one of Campaign Monitor's higher-tier plans.

If you're more interested in building quality and complex automation workflows, maybe Klaviyo would be your provider of choice.

But, if you're just concerned about price then why not give Shopify Email or any of the providers with a free plan a chance?

Creating beautiful emails at affordable pricing for your Shopify store has never been this easy!

Be sure to check out our other Shopify guides and take your online store to greater heights.