So you want to change your Shopify store name? Well, you've come to the right place!
If you didn't already know, your store name is made up of the name that is visible to your customers on the front end (your website pages, etc.) and your URL/domain name (yourstorename.myshopify.com).
Users will see your store name on your storefront, your password-protected page for a store that is not yet live or only open to select customers, email notifications about purchases, and SMS notifications about purchases.
Your domain name is the 'business address' that your customers use to visit your store and is displayed on search engine results pages and in the address bar of their browser.
Obviously having your store and current domain name match will make for a dazzling storefront and improve your SEO while ensuring that your customers aren't confused by mismatched information.
Let's take a look at changing your store name and how the domain name is involved.
The short answer is yes. But keep in mind that change always brings some upheaval and adjusting your store name is a little more complex than just retyping words in a text box.
For one, if you have already set up your online business and have pumped effort into marketing and raising brand awareness, know that there will be an impact on your business brand recognition and SEO. Not forever, but there will be a dip as customers and search engines reconfigure.
Your Shopify store name is one of the core factors that will contribute to your eCommerce business growth.
Another key factor is your domain name. When you sign up, Shopify automatically creates your URL as one of its subdomains (yourstorename.myshopify.com). Now, you can change your store name but it won't change your Shopify username or the default domain as these are permanently tied to your Shopify account. This means that your public-facing URL won't match your changed store name.
It's a good idea to look at purchasing a custom URL through a domain provider to make sure you have a cohesive brand image. You can also implement a few strategies to keep your brand soaring even with the changes. Let's dive into this below.
Store names can be changed for many reasons. Maybe you've decided to expand beyond your initial products or your name contained a location and now your location has changed, or maybe you just found a name that is far more appropriate for your brand image. In the case of larger online businesses, you might need to change your name due to a merger or acquisition.
Whatever the reason, remember that your business name is linked to the existing brand image you have created, so changing the name will have an impact on SEO and the marketing efforts you have put in so far.
This ties in with changing your URL as search engines recognize your site and all the information attached to your specific domain name.
That being said, it's not going to necessarily break your business. Think of the Disney merger with Pixar. Granted they're widely well-known, but they just merged the names to form Disney Pixar. Another example could be a smaller shop that has changed location, so instead of The Florida Antique Shop, it could change to The New Jersey Antique Shop.
Let's discuss changing your domain name in more detail below.
If you change your store name, it won't change the subdomain you are automatically given upon sign-up. However, if you want to change your URL you can purchase a domain with Shopify, transfer an already-owned domain from a third-party provider, or register a new domain with a domain registrar.
When you do this, the 'myshopify.com' will no longer be customer facing and your custom URL will be what potential customers see when searching online and visiting your store.
Now we've looked at changing your store name and URL and have determined that a drop in traffic and adjustment period is going to be inevitable. Luckily you can lessen the negative impact on your site's performance by taking a few things into consideration and employing some easy strategies.
- Time of year: All eCommerce companies will have dips in sales followed by busier seasons. It's best to make any major changes during your quieter months, this means that your online store will take far less of a hit and you can invest a little in gaining extra traffic during your busy season.
- Plan ahead: No business owner should ever rebrand without a plan! Prepare well in advance and make sure you have a plan that will cover all scenarios. This includes when to make the change, having a promotional plan in place throughout the process, and what you will do to buffer any losses or worst-case scenarios.
- Set up your new domain before the change: A nice little hack is to sort out your domain registration before your change, set it up with a simple landing page that redirects back to your existing site, and let it gather some traction. This will help existing customers prepare for the change and lets new customers know to expect the upcoming shift.
- Watch your technical SEO: As mentioned, changing your Shopify store name will impact your SEO. While most of you will think of front-end SEO such as product descriptions, company blogs, etc. it also includes technical SEO.
Changing your store name, the one that is displayed across all pages on your online shop, is really super easy. Take a look at our step-by-step guide below.
1. Log in to your Shopify admin page and click on 'Settings' in the bottom-left corner of your screen.
2. Click on 'Store details' right at the top of your settings list.
3. Right at the top of the page you will see a 'Basic information' block. Click 'Edit'.
4. Type your new store name into the corresponding text box. The 'Store name' is the name displayed on the pages of your website and the 'Legal name of your company' is the legal business name that appears on your Shopify bill.
5. Click 'Save'.
Changing your Shopify store name sounds like a super simple task, and it can be if you are just starting out or aren't too bothered by matching your URL just yet, but it involves a lot of thought and preparation if you have an online business that is already established.
Using the above, you can minimize downtime and loss of revenue, and make sure your customers are well informed, perhaps even excited, about the change.
We hope this helped you on your Shopify journey and encourage you to check out our other tutorials on how to set up and run a successful Shopify store.