How To Find Products To Sell On Shopify
Starting an online store and watching the dollars roll in sounds like a great idea until you actually have to decide what products to sell.
Finding the best quality in-demand products with reliable (and, of course, cost-effective) suppliers can be challenging for new store owners.
Luckily, there are many ways to identify what products will do well in your store and where you can source them from.
In this Shopify guide, we'll help you assess what products are hot right now and how you can add them to your store.
Also, our comprehensive list will let you know what tools, suppliers, product ideas, and strategies you can use to ensure your sales are booming.
Let's dive in.
To fully gauge what products will do well in your online store, it's vital to take a brief scan of all the products already making head waves this year.
While it's not always possible to know whether a product will do well in your store, there is a higher chance of success if you know that consumers are interested in it.
Here are the top 8 best-selling products on Shopify for this year.
- Vegan Products 🥬
- Office Furniture🪑
- Laptop And Smartphone Accessories 📱
- Travel Equipment 🧳
- Shoes And Sneakers 👟
- Yoga Mats 🧘
- Gaming Accessories 🎮
- Eyelash Extensions 👀
There's been a rapid increase in the demand for vegan or cruelty-free food and products in recent years.
This growth of the vegan community, along with the adoption of novelty experiences like "veganuary" has meant more sales in the industry.
From beauty products and clothing to consumables, there are multiple opportunities to generate a steady income from the sale of vegan products.
Currently, 6% of the US population follows a fully vegan lifestyle, with many celebrities included in that list as well.
In fact, it's been predicted that the global vegan food market is going to reach $65.4 Bn by 2030, so not only is this a current trend but a growing one.
As we see the back side of the covid-19 pandemic, most people have embraced the work-from-home culture and are willing to make their home environments more comfortable for this purpose.
When companies purchase office furniture, they generally buy in bulk and will aim for consistent pieces across the company.
However, with consumers, especially younger generations, there is more demand for higher-end furniture pieces as comfort is their main concern.
Additionally, the rise in technically driven professionals, gamers, influencers, and digital marketers contribute significantly to the market as well.
According to Google trends analytics, searches for laptop skins and smartphone accessories such as covers and screen guards have been increasing over the years.
83.37% of the world owns a smartphone, while more than 73% of US citizens use a laptop or desktop.
Since Shopify is an online platform, the chances of potential customers owning either a mobile or computer is 100%.
There is a huge market for trendy products in this category, as you bank on the need of consumers to want to customer their devices.
During the covid-19 outbreak, most places sealed off their borders in an attempt to limit the spread of the virus. This meant many people couldn't visit loved ones in other regions, nor could they travel for sightseeing and holidays.
Now that airports are functional again, the world is excited to make up for the lost time.
This resulted in travel equipment becoming hot items.
In fact, consumers are still purchasing plane tickets at unusually high rates despite the elevated prices in what's being termed "revenge travel. "
The travel equipment umbrella can include luggage cases, travel-size personal care products, smaller electronics, as well as security systems for protecting properties and loose belongings.
Shoes (especially sneakers) are always in demand. They have become a major fashion accessory for all, with newer and bolder models released frequently.
Consumer buying habits prove that sneakers are a hot commodity, and Shopify stores stocking them would do well, as long as your prices are competitive.
With shoes, you can focus on a specific niche or take a broader approach and stock various brands and types.
It's forecasted that the shoe industry will generate 543.90 Bn by 2030, an expected growth rate of 4.3%.
The last few years have seen a boost in the number of searches for yoga mats, according to Google trends data.
Yoga helps with improving the strength and flexibility of the body and promotes a stress-free lifestyle.
While yoga mats retail for a low price, there is a huge demand for them, and chances are you will be selling enough to generate large profits.
Currently, the average net worth of the yoga industry is valued at $37.46 Bn, with expected growth to $66.23 Bn in 2027.
The online gaming industry has boomed over the years, with many players now live-streaming their gameplay on major sites like Youtube and Twitch.
High-quality and fashionable gaming accessories are now essential for ensuring gamers and their fans have the best experience.
The result has been an upsurge in gaming accessory purchases. Among the most popular items are:
- Gaming headsets
- Gaming chairs
- High-speed wireless mouses
- Mechanical gaming keyboards
As you can see, gaming accessories is a popular product category, and since the Gen Z demographic will play a huge role in the consumer base in the coming years, hopping on a trend like this is sure to pay off.
The beauty industry is constantly evolving, and this can be seen in the development of trendy new products or the upscaling of old ideas.
One trend that has caught on across Shopify stores is eyelash extensions. There are more application types than previously, resulting in more people wanting to try it out.
This also means that other products which are needed for eyelash care will also be in demand.
Beauty products are one of the easiest to market as "makeup tutorial" is a major search term.
If you're a new store owner who can't decide whether or not to stock eyelash extensions, remember that they aren't just a profitable product but something you can easily bundle up with other items to increase sales.
It might take a while to determine what the best product idea is for your online store, but it's better to make an informed business decision rather than jump in and have the store lose profits.
When deciding what product/s to sell in your online store, you need to follow a few simple strategies.
The truth is that 90% of eCommerce stores cannot sustain their business in the long run. So, starting off strong and with viable products is crucial.
The following are guidelines to aid in sourcing the best and most profitable items.
- Solve Customer Issues 🤷
- Sell What You Know And Love 😊
- Supplier Reputation 👌
- Capitalize On Current Trends 💃
- Common Theme Or Range Of Products 🖇️
- Drop Shipping 🙌
To be successful in any sales venture, you need to identify your target market and find present a solution to a problem they're facing. This solution will come in the form of your product.
Determining what your customer wants can be done in various ways. You can use social media, email marketing, keyword research tools, SMS communication, and even instant messaging.
The key is to be specific with your questions and to delve even deeper into their minds.
If you're targeting a certain location and there are little to no fashion outlets, then you already know the industry you're going into. However, you also one to make sure that each product is suitable for these customers.
For example, do they prefer casual clothes or branded items? How much are they willing to spend? What prices are your competitors offering?
Another mistake that people make is going for the most profitable product but having no knowledge about it and not making an effort to learn.
When we are not passionate about the items in our Shopify store, consumers will feel that and are unlikely to make repeat purchases.
A key phrase here is "value for money," and that doesn't always have to do with the price of the item.
Once you've selected the items you want to sell in your store, you need to find reputable suppliers.
It's paramount that you do some research and partner with suppliers that uphold values that are important to you and your customers.
Prices are also important, and you need to find the best rates for you, with options to decrease prices depending on the long-term retention of the supplier.
However, none of the above are as important as reliability. The worse thing for an online store is not being able to fulfill an order due to a shortage of stock.
Most consumers have fully embraced the world of online shopping and are willing to spend big.
If you don't want to spend too much time trying to find these individuals through research, you can just search for current trends.
As the bulk of the consumer base moves into the younger demographics, utilizing platforms like TikTok and Instagram is a great way to determine what's hot right now.
Trends have the power to skyrocket sales very quickly, but you always have to stay ahead of the market to be successful.
Online marketplaces do well when they're able to upsell goods. This can be done easily by stocking a range of related products.
For example, with haircare appliances, there is also a market for specialized plug adaptors, haircare accessories, brushes, dressing tables, and much more.
Simply displaying relevant products before the customer checks out will result in higher sale rates.
Carefully evaluating options and drafting strategies before you begin your new business venture will promote its sustainability.
Besides strategies, there are also tools you can use to help you find the types of products your consumers are searching for.
The dropshipping fulfillment model is a method of selling that allows you as the seller to make profits from goods that you didn't create.
You also don't have to worry about shipping costs!
With drop shipping, you find a supplier that has your desired product and add the item to your store at the retail price you want. When your customer purchases, the supplier ships the goods directly to them, and you make your profit.
There are a host of drop shipping tools and marketplaces out there to make your selling journey much easier. And most of these tools integrate easily into your Shopify dashboard.
We've created a comprehensive list of the best product research tools you can use for sourcing in-demand items.
- Sell The Trend 📊
- Niche Scraper 💁♂️
- Intelligynce 💻
- SaleSource 📈
- Ecomhunt 🛍️
- Allfactor 🤝
- ShopInspect 🔍
Instead of analyzing large chunks of consumer data, you can use Sell The Trend to find top-selling products that will help your business thrive.
This AI-powered tool allows you to scan millions of products and analyze trends across buying data.
You can even view competitors' performances and select the best suppliers through the tool.
For Shopify retailers, there is the Shopify Trending Product Explorer and Store Explorer, which will enable you to receive real-time data on the best-selling stores and products.
Another great Shopify crawler, this product research aid allows you to "spy" on competitor Shopify stores and find the best items.
Once you find products that have a proven track record for increasing profits, you can source them for your store and set them at a competitive retail price.
Niche Scraper's product sourcing tool is labeled Product Scraper, and you can log in for free for as long as you want; however, you'll only have access to limited functions.
With the paid plans, you can enhance your Shopify product research abilities by using filters to get accurate information on specific product categories.
With Intelligynce you have an amazing hub of tools that make product research and sourcing a breeze.
It has an extremely easy-to-use interface and is also available as a chrome extension.
Intelligynce allows merchants to analyze more than 500K Shopify stores as well as import the items (and customer reviews) to their Shopify store.
This bundle of tools is more comprehensive and even provides detailed web traffic analysis for particular Shopify stores.
It takes spying software to another level as you basically have all the analytics for competitors and can optimize their own strategies to beat them at the checkout point.
Unfortunately, a tool like this doesn't have a free or trial option. In fact, there's only one tier with three payment options ( monthly, yearly, and lifetime).
As a tool that was built for Shopify, SaleSource delivers in terms of helping businesses find the top-selling products through updated data for billions of Shopify stores.
Some of the analytics you can get from SalesSource include:
- Competitor sales data
- Daily sales for specific products
- Top buyer countries
- Customer reviews
There are more filters and options to choose from, making SaleSource an all-inclusive eCommerce analytical tool and leader in the product sourcing option list.
The moment you click on the Ecomhunt website, you are thrust into a catalog of the most popular and best-selling wholesale products.
The site is updated daily and provided insight into each product's sales, marketing analytics, customer feedback, product videos, and much more.
It's also useful for competitor analysis as you are directed to specific stores currently selling the product you're interested in.
Because the tool focuses on eCommerce products that are trending right now, you're exposed to multiple niches that you may not have originally thought of venturing into.
To use Ecomhunt, you can subscribe to the full package ($29 per month) or use the free version. Like most software, the free plan is incredibly limited and has a three-day delay on new products.
Allfactor is a great tool for beginners since it's not only easy to use but also free.
Their in-depth database contains valuable product information from numerous stores and presents them to users in a neat table.
You can use the search bar to locate profitable products by selecting the most relevant filters for your analytical needs.
On Allfactor you have access to over 1.3M Shopify stores and 300M products.
Even though the tool is free, you also get live chat support if you need help with obtaining or understanding the analytics.
As the name suggests, ShopInspect allows you to view best-sellers across Shopify stores and even segments the buyer data according to age demographics.
With ShopInspect, you can discover high-quality products before they go viral thanks to the impressive AI software and add them to your Shopify store in one click.
Interested Shopify merchants can complete three free searches on ShopInspect during the trial period, after which they can choose the monthly payment option or the yearly (which is $200+ cheaper).
There are multiple other product sourcing tools available online for Shopify merchants to find and compare products.
We would suggest picking the online tool that best suits your store size, niche, and region.
You can also take into consideration which sourcing tools are better for beginners and which are for experienced merchants before making your decision.
To become the number one online consumer marketplace for your niche, you need to source your items from the best suppliers.
If you're just starting out as an eCommerce entrepreneur, it can be difficult to know where to find low-cost goods.
In our list, we provide suitable options for dropshipping suppliers as well as places to purchase physical products.
- Handshake ⚒️
- Spocket 🤖
- Syncee 👬🏻
- Creative Hub 🎭
- Modalyst 👐
- Google 🌐
- Manufacturer Partnership 🕴️
- Trade Shows ™️
Handshake is Shopify's own product sourcing app that allows store owners to choose from a large catalog of quality products.
Because it's an in-house wholesale marketplace, there are no additional fees you have to pay.
Currently, there are more than 150K brands to choose from, with top product categories to choose from such as home and living, stationery, apparel, and fragrances.
Wholesale retailers use Handshake as the ultimate B2B marketplace for getting their goods sold, and Shop owners benefit due to the ever-expanding and changing products available.
The only con of using Handshake is it can only be used by retailers and suppliers from the US.
Spocket introduces you to dropshipping suppliers of EU and US products, with an option to order product samples through the intuitive dashboard.
The app is easily integrated into your online Shopify store, and orders show up instantly.
They also boast faster shipping times since 80% of suppliers are locally (US and EU) based.
Unlike many other tools and apps, Spocket has a free trial that doesn't require credit card details, so there is no risk on your side.
They also provide 30+% discounts on wholesale products in their marketplace.
Syncee has a 4.7-star rating on the Shopify app store and serves as a dropshipping supplier with a catalog of products.
As a large online marketplace, Syncee offers Shopify merchants access to a host of suppliers across the globe.
They claim to have you set up and selling within a few minutes and have a free plan option with no credit card details required so that you can have a low-risk way of getting your store off the ground.
Dropshipping products has never been easier, and the highly customizable Syncee platform means you can choose your own rules for shipping and prices.
The free plan that Syncee offers is quite in terms of the number of products you can add. With the higher tiers, you get 2000+% more products as well as automation for order syncing.
Creative Hub is a reliable supplier that falls into the niche product ideas category and provides the fulfillment service of gallery-quality art pieces.
It works as an integration to your Shopify store and can be up and running within minutes.
There is no need to worry about shipping rates or customer satisfaction, as Creative Hub claims to provide top-notch service.
They offer a flat rate for global shipping and offer fast delivery, winning Trustpilot's title of highest-rated art printing service.
Customers have many premium print options to choose from, so if this is an industry you're keen to build your store around, then Creative Hub is something you must check out.
With Creative Hub, there are no fees; just the print production cost when the sale is made.
This platform gives eCommerce entrepreneurs the benefit of having millions of dropshipping suppliers as well as a print-on-demand service.
The Modalyst app is easily downloadable on the Shopify app store and provides retailers with the best US suppliers.
There is a free trial option as well as a free version of Modalyst, but if you want more features, the paid option is only $35 per month, which is quite competitive in the market.
Google is everyone's go-to for everything, so it's no surprise you can source products for your online Shopify store from here as well.
Simply type in the product title you're seeking in the search bar, and you'll receive relevant data from stores that currently stock that item.
This is found in a tab called Google Shopping, where you're shown the product image along with the supplier name and retail price.
From there, you can reach out to the supplier and organize to stock the items in your eCommerce business.
Manufacturing your own products is a more risky and expensive investment; however, you can increase your retail price and ultimately generate way more returns.
This option is for an eCommerce business that has already done its product research and is confident its consumer market will like the offering.
The business can partner with a manufacturer and produce the goods at their own cost.
While most eCommerce experts would probably argue that dropshipping partnerships are more valuable than overseeing the manufacturing process, you should base your decision on the type of business you are looking to create.
Manufacturing your own items allows you the freedom to put your own creative spin on the design and even develop limited edition products.
You're also likely to find a manufacturer for custom products, so if customers are happy with your items, there will be plenty of repeat business.
While trade shows are known for being an exhibition for business owners to showcase their products to the consumer base, they can also be a huge B2B hub.
There are plenty of new and unique products that you can source for your online business.
While it may not come with intense data analytics on the product's performance, you have an opportunity to present your customers with something they may never have seen before.
Chances of obtaining quality goods such as handmade products are also higher here.
Trade shows also introduce the human factor, which allows you to purchase wholesale products at the minimum price by building a good rapport with the suppliers.
Starting a new Shopify store and sourcing the best items to sell has never been easier.
There are plenty of ways to get started and hubs with a wide variety of products that you can add to your store in one click.
Shopify integrations with product research tools and online marketplaces mean that first-time entrepreneurs can rise to major success within a short space of time.
Simply find the items that have the most sales potential through the tools listed above, source the exact products on one of the marketplaces and start selling!