Shopify & Ecommerce

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Are you looking for the best form builder apps for Shopify? If yes, then you have come to the right place. In this article, we are going to take a deeper look at some of the best form builder apps that you should consider using to develop forms for your eCommerce store.

Form building has grown into an integral part of brand development, primarily due to its usage in various fields such as marketing and customer service. Forms also play an important role in boosting customer retention and conversions.

They can boost sales by collecting data directly from customers at various touchpoints along the funnel. When done well, they capture vital user information and details such as email addresses and payment methods without shoppers having to fill out another page.

There are several types of forms that can be built depending upon the purpose. There are two main categories of forms, namely static and dynamic. Static forms are those where information is entered manually, whereas dynamic forms are generated automatically. These range from free options such as Google Forms to paid solutions like Paperform. Some require coding skills, whereas others don’t.

This comprehensive guide will answer fundamental questions such as "How much time does it take you to create a form on your store?" and "Is it really worth spending hours creating forms from scratch, or should you rather outsource them?"

Form builder apps allow you to create custom forms to collect data from customers. They also provide integration with existing web applications and websites.

Creating a custom form for your eCommerce site can be a tedious task. There are hundreds of apps available that can automate the entire process. These tools save you a ton of time and allow you to focus on other tasks instead.

Here are some great options for you to choose from. We have listed some great resources for designing forms. Whether you want a simple form builder or something that allows you to customize forms easily, these tools do precisely that.

  • What are Shopify Forms? 📜
  • How To Use Shopify’s Built-In Forms Solution 🔧
  • How To Integrate External Form Builders With Shopify? 🏗🙋‍♀️
  • 10 Best Form Builder Apps For Shopify 🏆
  • Final Thoughts 🤓
  • What are Shopify Forms? 📜

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    Shopify Forms are essentially short surveys that allow you to collect data directly from customers who visit your website. They provide merchants with a platform to easily create custom checkout pages without having to write code when a form builder application is leveraged.

    They are relatively simple to use and set up and therefore free up resources to allow you to focus on building your business instead of spending hours trying to figure out how to customize an existing form. They are also often preferred because they provide users with more control over the customer experience and increase conversion rates.

    These web applications let you build and customize dynamic forms directly into your storefront. These can be embedded anywhere on your site, from footers to sidebars. You can also integrate them directly into apps using the API.

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    Important Note: You should only include the mandatory fields on your form. If you don't, some potential customers may get frustrated and won't fill out the form completely.

    How To Use Shopify’s Built-In Forms Solution 🔧

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    Shopify’s built-in forms solution makes creating beautiful forms simple. There are multiple options for adding form fields to your store’s pages, including text boxes, select menus, date pickers, and radio buttons.

    You can also customize your forms using CSS and HTML code. For example, you can change the color of a field or hide certain elements on the page.

    This guide shows you how to create a basic contact form using Shopify’s built-in forms solution.

    1. Create a Form

    First, go to “Forms” in the left navigation bar. Click “Create a Form” under “Add a Form Field.”

    Then choose a template type. Select “Contact Us” for a standard contact form. Or, if you’d like to make changes to the look and feel of your form, click “Customize a Form Template.”

    Next, enter information about the form. Fill out the name, email address, subject line, message body, and submit button.

    2. Add Fields

    After filling out the template, you’ll notice that the default form doesn’t have all the necessary fields that you may need. This is where you’ll have to add some custom fields.

    Click “Fields” in the upper right corner. Scroll down the menu until you find the section titled “Text Boxes.”

    Select “Text Area” for the first box, and then enter the desired text. Repeat this process for the remaining boxes.

    3. Customize the Look & Feel

    Now that you’ve added the required fields, you can customize the appearance of the form. Go back to the “Forms’ tab in the left navigation bar and click “Edit a Form.”

    Scroll down to the bottom of the page and click “CSS.” Here you can edit the font size, background color, border radius, padding, margin, and other properties.

    4. Submit the Form

    Finally, click “Submit” to save your form.

    While Shopify's internal forms are great, it is important to note that the built-in solution does come with a few limitations, such as:

    • It only allows one form per page.
    • The number of fields is limited to 10.
    • You cannot use more than one file upload option.
    • The maximum number of characters allowed is 500.
    • There is no support for file uploads.
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    If you want to create more complex forms, you should consider using one of the many third-party solutions available for Shopify. There are several plugins that allow you to create dynamic forms, read on to find out more.

    How To Integrate External Form Builders With Shopify? 🏗

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    Shopify is a popular eCommerce platform used by thousands of businesses around the world. But did you know that Shopify doesn't natively support external form builders? And if you're looking to build forms for your store, you'll need to find another solution.

    Here's a step-by-step guide to integrating external form builders with Shopify:

    1. Create a Custom Plugin

    First things first, you'll need to install a custom plugin. There are several plugins that allow you to integrate external form builders with your Shopify store. These plugins are usually installed via the Shopify App Store.

    2. Add the Form Builder Library

    After installing the plugin, you'll need to add the library to your site. You can do this manually, but we recommend using a tool like Zapier to automate the process.

    3. Setup the Form Builder

    Now that you've added the library to your site, you'll need to set up the form builder. First, you'll need to select the type of form builder you'd like to use. For example, some form builders require users to fill out a short survey before submitting the form. Others may ask for information like the customers' name, email address, phone number, etc.

    Once you choose the type of form builder, you'll need to enter the URL of the application.

    Next, you'll need to set the fields required. For example, if the form asks for the user's name, you'd enter "Name Required."

    You'll also need to specify the action that the form builder takes when submitted. For instance, if your form builder requires users to submit their contact info, you'd enter "Submit Contact Info."

    Finally, you'll need to configure the settings for your form builder. So let's say you wanted to make sure only customers over 18 years old were allowed to complete the form; you'd enter "Minimum Age 18."

    That's all there is to setting up a form builder! Now you just need to test it out and make sure everything works correctly.

    4. Test & Optimize

    Before you go live with your form builder, you'll want to test it out. Once you're happy with the results, you can optimize it further.

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    Pro Tip: Use Google Analytics to track conversions

    10 Best Form Builder Apps For Shopify 🏆

    There are plenty of options available if you know where and how to look. However, we have narrowed it down to the top 10 most popular Shopify form builders. These will enable you to easily create custom forms for your eCommerce store. Let’s take a look at each one!

  • Paperform
  • Formidable
  • MailChimp Forms
  • Free Form Builder
  • 123FormBuilder
  • Formstack
  • Wholesale Form Builder
  • Wufoo
  • Google Forms
  • Form Builder ‑ Contact Us Form
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    1. Paperform

    Image Source: Paperform

    First up on the list is Paperform; this multifaceted platform is an all-round form building solution. The application makes creating online forms easier than ever before.

    The integration differs from other form makers in that Paperform is an inclusive toolkit that is ideal for creating intuitive, beautiful forms that will save you time and effort.

    Users will be able to build forms that look great and get results fast, with zero coding required! The best part? All of this comes at a fraction of the cost of hiring a developer to build something from scratch!

    Paperform enables you to swiftly create beautiful forms for your website. This is perfect for those who are just starting out or just want an easy-to-use, comprehensive solution.

    To integrate Paperform with Shopify, you will have to go via a 3rd party source. One of the best ways to do this is through the use of Zapier. This allows for the automation of processes between different apps. You can do this by creating a Zap and then adding the Paperform trigger as one of the steps in the Zap.

    Alternatively, you could use Make.com, which provides a similar automated experience.

    Pros:

    Users can start with a blank canvas and choose from hundreds of premade templates to get inspired. Or they can opt to create something completely unique! This tool also lets everyone stay on schedule without the back-and-forth emails by allowing you to sync up with Google Calendar.

    With this tool, you can create all kinds of forms such as contact forms, subscription forms, surveys, etc. Paperform makes creating forms quick and simple.

    An additional benefit that many users have mentioned is Paperform’s superior customer service. The support and ability to receive assistance instantly is definitely an underrated feature that will come in handy if an issue arises.

    Cons:

    Paperform does not offer a free version of the software; however, the 14-day free trial is enough time to decide if the platform will work for you, and the starter package is reasonably priced to suit those on a tight budget.

    Pricing Points:

    Packages start from $24 per month (they also offer annual packages, which work out significantly cheaper), and users will be able to create an unlimited number of forms.

    Paperform also provides more robust packages for those with intensive needs, such as medium to large enterprises or those that will require multiple users on the platform.

    2. Formidable

    Image Source: Formidable Forms

    Formidable is a simple form builder tool that allows you to develop professional-looking forms in seconds. It has everything you need to get started, including drag and drop functionality, responsive design, and so much more for users to explore. You can even customize the appearance of your forms by changing colors, fonts, and adding images.

    “Formidable Forms is a straightforward WordPress form builder plugin with built-in views. You can display the results of your form submission in creative ways on the front end of your eCommerce platform.”

    Pros:

    The intuitive user interface makes it a great option for beginners, as the platform will guide you through the process. Formidable comes with a host of prebuilt templates; these include contact forms, registration forms, subscription forms, surveys, polls, as well as questionnaires; these all come with features such as custom fields, validation rules, and conditional logic.

    Cons:

    Users have commented stating that the plugin is often unresponsive or unstable after an update which can become frustrating, especially in time-sensitive situations. In order to integrate Formidable with Shopify, users will first have to go through Zapier; this can only be done on the Formidable Business plan or higher.

    Pricing Points:

    The business plan is priced at $399, or Shopify merchants could go for the pricer Elite package, which retails at $599 and is better suited for bigger businesses.

    3. MailChimp Forms

    Mailchimp Forms lets you build professional email marketing templates from scratch or import existing designs from other designers. The interface is simple enough for beginners but powerful enough for experienced developers. The result is beautiful emails that look great across every device.

    This form builder allows you to create attractive forms without writing a single line of code. Just upload your design, enter your data, and click 'Send.' That's it!

    With its drag & drop features, it takes just minutes to create stunning HTML5 forms that match your brand identity. There's no coding required – simply choose between several pre-designed layouts or start from scratch. And once you get started, you'll never want to go back to manual creation.

    Pros:

    The MailChimp Forms editor has an intuitive visual designer with live previewing, so you can see exactly what your form will look like in real-time before sending it out.

    It also includes validation tools to make sure all the fields are filled out correctly before submission. The platform allows merchants to engage in meaningful conversations with customers after form submission, generating more email subscribers.

    Cons:

    Some user reviews have noted that there are fields that are not editable within the editor. There are also a limited number of template options available. Additionally, if you are looking at purchasing one of the paid plans, the monthly premium can easily surpass budget allocations if users exceed the contact or email send limitation.

    Pricing Point:

    MailChimp forms can be accessed with the free version of the software. However, MailChimp’s recommended Standard package starts at $16.26 and gives users access to Customer Journey Builder and Branching Points features.

    4. Free Form Builder

    Image Source: Free Form Builder

    This mobile-friendly platform is a robust tool that can be used to create forms with ease and flexibility. It offers a large number of form elements such as text boxes, dropdown lists, checkboxes, and radio buttons.

    The slight learning curve is easy to get over, and even novice form creators will be able to get a hang of the platform in no time. Users can also add images to their forms using the built-in image editor.

    This software supports all major browsers making it easily accessible.

    The intuitive form builder lets you easily customize forms according to your requirement. The user-friendly interface makes it very beginner friendly as well.

    Pros:

    The platform is easy to get a grasp of due to its intuitive interface. You can use Free Form Builder to create dynamic forms as well as static ones. There are numerous options available to customize any element on the form. If you are looking for a simple yet effective solution to build forms, then this is one of the best platforms out there.

    Cons:

    Users may find that a number of features may not work properly depending on the browser type. Some users have complained about the lack of support when using their Google Chrome browser.

    Pricing Points:

    The developers have provided their customers with both free and paid packages. The premium package, which is aimed at small businesses, starts from just $9.90 per month.

    5. 123FormBuilder

    Image Source: 123FormBuilder

    123FormBuilder gives merchants the opportunity to really get to know their shop visitors. The platform provides insightful data on client preferences and needs through Shopify forms by using surveys or polls!

    You can ask questions or conduct polls to engage users. After they submit, simply use form responses to prompt shoppers to see if they might be interested in any of our products.

    If they say yes, then suggest the best fit category for them, a product that fits their needs or provide shoppers with a discount code to sweeten the deal.

    Merchants can now also overcome language barriers and appeal to an international audience by creating multilingual forms. Forms can be translated into as many languages as you want, and visitors will have the option of picking the language that they are most comfortable with.

    Pros:

    Users are able to make filling out otherwise tedious forms much more fun by adding progress bars. You can also create custom notifications by customizing each message sent by a form on submission for both shoppers and merchants.

    The platform makes it easy to ensure that each page has a clear call to action that will keep visitors engaged until they reach the end by condensing long forms.

    Cons:

    Some of the issues noted with the platform are that the customer support seems to be lacking effectiveness, and while there are features that are easy to implement, others can be confusing and difficult to get the hang of.

    The Automation setup has also been noted as being “clunky.”

    Pricing Points:

    There are four pricing options available, ranging from Basic, which is free to use, to the professional plan, which will set users back $84.99. The Gold and Platinum plans are priced at $24.99 and $44.99, respectively.

    6. Formstack

    Image Source: FormStack

    Formstack provides Shopify merchants with flexible and secure data collection and process automation solutions that reduce data chaos and assist in solving important business problems.

    The platform combines collaborative work products such as electronic forms, documentation, data sync, and signatures. Formstack also allows businesses to enhance their efficiency by leveraging information based on the responses collected from Shopify forms.

    Companies can utilize the platform to create online forms that can be integrated into their eCommerce stores for customer relationship management (CRM) purposes.

    Because these forms can serve a variety of purposes, they can also be used to communicate with employees, clients, partners, and other stakeholders.

    Additionally, Formstack's innovative security features guarantee that organizations are able to fast-track operations without having to sacrifice any vital security and compliance needs.

    Pros:

    Formstack has several advantages, including its capacity to foster collaboration, its varied integrations, and robust security.

    The platform’s greatest perk, however, is its ability to cater directly to its clients’ needs. Since the software allows for automation of processes as well as the scope of data collection beginners will find that they are able to get a hang of concepts in no time.

    Cons:

    Based on an analysis of user reviews, we have found that Formstack has received common complaints about the software having bugs that interfere with its useability.

    Another popular opinion was that the customer service seems to require improvement because even the most basic of queries required users to log a ticket.

    Pricing Points:

    Formstack starts out at $59 for the Silver Cloud package and ranges up to $249 for the Platinum Cloud package. However, there is a free trial that is available so that users are able to test the platform before committing to the fee.

    7. Wholesale Form Builder

    Image Source: Wholesale Form Builder

    Developed by POWR, Wholesale Form Builder lets users develop wholesale application forms as well as wholesale contact forms to help grow both wholesale and reseller networks.

    The application allows merchants to collect registrations and orders while receiving instant email updates for form submissions on wholesale forms.

    File uploads are also supported, with users being able to import up to 100MB (this will be dependent on your plan) of data.

    Merchants will also be able to set up autoresponders to free up time so that they can stay on top of running their Shopify store. The software allows users to stay updated on wholesale orders from retailers by routinely syncing client information with the Shopify Customers list.

    Pros:

    Right off the bat users will be able to benefit from the several field options such as dropdowns, phone numbers, images, multiple choice, email, star ratings, and emojis.

    Another plus is that all form data will be saved in the user’s very own POWR Response Dashboard, with easy export to CSV in just one click. The platform even allows for spam protection by allowing users to add Captcha to keep bots at bay.

    Cons:

    If opting for the free version, users should be aware that POWR branding will appear on all forms created; if users would like to view the form without branding, they will have to contact customer care and go through an entire process which is time-consuming.

    Ultimately it seems as if the free version is not really a good option as the limitations are rather strict, making it difficult to let the creativity flow.

    Pricing Point: POWR has given users the opportunity to pick from one of their four packages; the most basic package is free to users, with the paid packages ranging from $9.99 to $89.99 per month.

    8. Wufoo

    Image Source: Wufoo

    WuFoo is a form builder tool that allows you to build custom forms for your eCommerce store. The company has recently announced its plans to expand into other industries, such as marketing automation.

    Wufoo helps you build beautiful forms in minutes. No coding is required. Just drag & drop fields into place and start collecting valuable customer feedback.

    The application has built a robust suite of software solutions designed specifically for marketers. They offer a variety of services ranging from email capture to web surveys. These include the ability to track conversions, analyze responses, send follow-up emails, and automate repetitive tasks.

    Pros:

    Wufoo is well known and highly recommended, so users can be sure that they will receive a high-quality product. The platform makes integrating forms into your Shopify store simple; all you need to do is upload your design and then customize each field. Once complete, WooFu automatically generates the HTML and CSS code.

    Cons:

    While the platform works great, the user interface does have a somewhat outdated aesthetic which, according to some user reviews, echoes into the functions of the platform. So the user experience is not the most satisfying but is still functional.

    Pricing Points:

    The platform has created four paid packages that vary in features and limitations. Users can choose from The Starter, Professional, Advanced, and Ultimate packages priced at $14.08, $29, $74, and $183, respectively.

    There is also a free package available that allows users to build and distribute basic forms as well as collect a limited number of form responses.

    9. Google Forms

    Image Source: Google Forms

    Google is a leading giant when it comes to software and the internet, so Google Forms making the list is a no-brainer. Google Forms is a web-based application that works as a survey administration software included in the Google Docs Editors suite. The service works alongside Google Sheets, Google Slides, and Google Drawings.

    For companies looking to improve their services or products, Google Forms is a simple way to collect information from customers. The questionnaires can also be customized to suit each company's requirements.

    With Google Forms, you can easily collect information from customers via email, text message, Facebook Messenger, and even voice messages. And since the form is hosted on Google Drive, you don’t have to worry about hosting costs. Plus, you can access the completed forms directly through your Google account.

    Pros:

    The platform is great for those that are already using other Google applications as they integrate rather seamlessly. Google Forms has become a very useful tool for businesses that want to collect data from their customers.

    In addition, they also provide a way to send out automated emails to remind them about upcoming events or promotions.

    The platform provides real-time feedback and insights into user behavior. Additionally, it allows businesses to collect data without having to pay for each individual piece of information.

    Cons:

    Google Forms is solely available as a web application which means that a lot of the experience will be based on the browser that is being used.

    The main disadvantage of using Google Forms is that they do not allow you to edit them after you submit them. This means that you cannot change the order of questions, add new ones, remove any questions, etc.

    Another problem is that when someone submits a form, all the answers are sent to the same email address. If you want to send these responses to different email accounts based on which question was answered, then you need to use multiple forms.

    Pricing Points:

    Google Forms is a free service from Google that lets you create surveys, quizzes, polls, and other types of questionnaires.

    10. Form Builder ‑ Contact Us Form

    Image Source: Form Builder ‑ Contact Us Form

    This Powerful Form Builder app will ensure merchants save time by building any form in just a few minutes. The platform supports custom forms, registration forms, address forms, order forms, and popup forms. It also has the ability to create dynamic forms with conditional logic and validation.

    You can easily build your own contact form using the easy-to-use drag & drop builder. You can even add a subscription box at checkout!

    Pros:

    The platform incorporates Google reCAPTCHA for an extra layer of security, ensuring that information collected from forms is accurate and from actual customers. Users can customize the headers, body, and footers of a form without the need for codes, making it a great option for those just starting out.

    Cons:

    While the app is relatively user-friendly, there are functions that can be a bit confusing, especially for beginners. User reviews have mentioned that the layout of forms occasionally displays differently in the form builder in comparison to the website.

    Pricing Points:

    The free version of this app is limited to 10 pages. If you need more than that, upgrade to the premium plan for $9.99 per month or $89.99 annually. This price includes unlimited pages.

    Final Thoughts 🤓

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    Choosing the right form builder application depends on what kind of data you want to collect from customers.

    If you want to gather basic information, then a simple web form builder, such as Shopify's integrated form solution, might be enough.  For example, if you sell clothes, you may want to ask customers their size and color preferences.

    In contrast, if you plan to create a loyalty program, you'll need to collect detailed information such as names and addresses.

    Paperform has come out as a clear winner as this no-nonsense tool makes it easy to design creative, branded forms in no time, in fact, the developers have stated that Shopify forms can be created in the time that it takes to make a cup of coffee.

    For those having trouble getting a hang of the platform, Paperform also provides insightful user guides to help the onboarding process. The application has also stayed away from the “drag and lag interfaces and clunky menus.”

    The developers have created an intuitive editor that was designed to require no advanced skills, making it ideal for beginners and professionals alike. The software also allows you to take payments, automate your workflows, and leverage question logic to create tailored experiences.

    We especially love that Paperform provides users with over 500 unique designer-made templates that look great and have questions that will help users tailor forms to suit their needs. And that forms can range from registration forms to form submissions and even address forms. Users can also opt to create beautiful contact forms in no time to boost client enquires.

    However, if you find that Paperform is not the application for you, go through the list as these are all great options, and you'll be sure to find your perfect fit.

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    Author Bio

    Bianca Chetty

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