Shopify & Ecommerce

Is Shopify effective as an e-commerce platform? Well, the widespread usage and popularity of Shopify for online and brick-and-mortar shops is a huge indicator that it is.

But don't just take our word for it! Check out the stats below to learn more about the ins and outs of this popular eCommerce platform.

  • Top 50 Shopify Statistics To Know In 2022 ๐Ÿ“Š
  • Shopify Traffic And Sales Statistics ๐Ÿ’ต
  • Shopify Usage Statistics ๐Ÿ’โ€โ™€๏ธ
  • Shopify Growth Statistics ๐Ÿ“ˆ
  • Shopify Merchant Statistics ๐Ÿฌ
  • Shopify Customer/Consumer Statistics ๐Ÿ›’
  • Conclusion๐Ÿ™Œ
  • Top 50 Shopify Statistics To Know In 2022 ๐Ÿ“Š

    The Shopify platform was founded in 2006 and has materialized major success for many businesses. As one of the leading ways for stores to deal with online sales, a lot of analysis has gone into determining the effectiveness of this eCommerce site.

    Below are the top stats that all business owners must know to ensure their store remains ahead of the competition.

    • Mobile devices generate the largest amount of Shopify traffic at 79%. This is a great indication of what store owners need to focus on when it comes to their store's interface and checkout screens. 1
    • The total revenue earned by Shopify stores in 2018 was a whopping $1.073 billion. 1
    • In 2019, the overall sales on the platform had jumped to $135+ billion. When comparing this to the previous stat, we can definitely see the growth potential for Shopify merchants. 1
    • Within the last year, there has been a 76% growth in Shopify sales. 1
    • The latest Shopify revenue stats show that for the quarter ending June 30, 2022, $1.295B was generated, which is a 15.69% increase in year-over-year sales. 2
    Shopify's gross profit for the last twelve months was $2.595B, which is a 24.21% increase from the previous year. 2
    • Shopify's annual gross profit for 2021 was $2.481B, a 60.95% increase from 2020. 2
    • The top-grossing companies on Shopify have annual revenues of $7 to $11 billion. 3
    • Shopify generated more than $900 million in subscription solutions and around $2 billion in merchant solutions in the 2020 fiscal year. 3
    • The highest conversion rates for Shopify come from email marketing at 4.29%. 4
    ๐Ÿ’ก
    A significant portion of eCommerce sales comes through Shopify stores, and as these stats show, it is only set to increase.

    Online businesses are the new norm, and capitalizing on this trend through the creation of Shopify stores has allowed many solopreneurs to increase their sales volume tremendously.
    • The average visitor spends over 3 minutes on Shopify and will browse more than three stores. 4
    • The Shopify site received more than 58 million visits in 2020. 4
    • Shopify merchants helped sustain 5 million jobs last year, making it the largest collective workforce in the world. 6
    • The Shopify eCommerce industry supported 656,000 jobs and generated $32 billion in revenue last year. The partnerships span developers, accountants, logistics providers, designers, and other experts that supply merchants with solutions and services. 6
    • Shopify conversion rates are highest among email users (4.29%), with product search (3.04%) coming in second, followed by direct search (2.93%), then social media (1.81%). ย 5
    • The past year witnessed a $79.5 billion order value across Shopify stores. ย 7
    • More than 7000 apps are available in the Shopify app store for customizing Shopify online shops. 7
    • As of May 2022, 5.6 million online stores use Shopify for their business needs. 7
    • Shopifyโ€™s gross merchandise volume is currently $43.2 billion. 7
    The covid pandemic caused a shift in buyer behavior that yielded unprecedented revenue growth for Shopify in 2021. 7
    • Shopify had $7.25 billion in cash, cash equivalents, and marketable securities as of March 2022. 7
    • 50% of online buyers in North America are likely to abandon their carts because of shipping costs. 8
    • The most popular industry on Shopify is fashion and clothing, with more than 75.5k stores stocking these items. 9
    • Three thousand three hundred new apps have been added to the Shopify platform since 2019. 9
    • The average revenue earned per Shopify customer in 2020 was $72. 9
    • Tesla is one of the largest companies using Shopify. 9
    • Tesla has a merchant store that stocks car chargers, vehicle accessories, and apparel. 9
    • Iconic brands such as Pepsi, Sephora, Nestle, Gymshark, Unilever, WaterAid, Redbull, and Tesla Motors all use Shopify to power their online shops. 11
    • 2022 could potentially have the lowest rate of new merchant additions on Shopify. To avoid this, they'll need to sign up 2x more Shopify stores than they did in the first quarter of this year. 10
    • The biggest spenders on Shopify are Japanese consumers, with an average transaction amount of $141.72. 11
    • French consumers are the lowest spenders, with an average transaction amount of $65.04. 11

    The covid-19 pandemic seems to have had the largest influence over online sales, with the greatest jump in Shopify retail sales coming during the 2020/2021 financial year.

    ๐Ÿ’ก
    In addition to expanding the eCommerce market for smaller businesses, prominent fortune 500 companies like Tesla are also using Shopify to improve their sales revenue.

    Ultimately there is major potential for huge Shopify platform sales if you truly embrace the online culture and properly integrate the thousands of available apps into your store's dashboard.

    Shopify Traffic And Sales Statistics ๐Ÿ’ต

    Is Shopify really the best when it comes to running an online store?

    Here are the latest Shopify retail eCommerce sales and traffic statistics that could help your Shopify stores get repeat purchases.

    • Email generates the highest conversion rate for Shopify stores at 4.29%. 4
    • Product search has a conversion rate of 3.04%, while direct search is 2.93%, and social media is 1.81%. 4
    • Mobile traffic makes up 79% of the total Shopify traffic and 69% of orders. 4
    • The annual revenue of the top-grossing companies on Shopify averages $7 to $11 billion. 4
    • At the moment, there are 5.6 million Shopify store owners. 7
    • Shopifyโ€™s gross merchandise volume is 43.2 billion US dollars as of the First Quarter of 2022. 7
    • Peak times for Shopify sales are Saturdays, Sundays, and vacations. 7
    3D product images on Shopify can improve conversion rates by up to 250 times. 7
    • 79% of Shopify traffic comes from mobile devices in 2022, a jump from 2015 when it accounted for just over 50%. 1
    • Clothing is the most popular industry on Shopify, with more than 75.5k stores. 9
    • In particular, t-shirts and tops are the #1 best-selling items across the board on the Shopify platform. 11
    • The second largest retail sales category is home and garden with 33.8k shops, while only 6.2k shops sell car and truck parts. 9
    • Businesses built on Shopify experienced a 50% increase in eCommerce sales in 2019. 9

    B2C sales play the highest role in Shopify revenue generation, with more than half of online purchases coming through mobile devices.

    ๐Ÿ’ก
    Consumers are also more likely to interact with and purchase from Shopify stores that embrace new technology trends such as 3D product images. In fact, most customers are beginning to expect businesses to keep up with the times.

    However, the growing popularity of social media platforms has not dethroned email marketing from its place as the number one lead converter, and it doesn't seem like that will change soon.

    With a number of safe payment options and a variety of products to choose from, Shopify seems set to see more traffic and more sales.

    Shopify Usage Statistics ๐Ÿ’โ€โ™€๏ธ

    Since its inception, Shopify has grown to be one of the biggest eCommerce platforms.

    But is that evident in the usage it has? Let's find out how many people actually use Shopify on a daily basis.

    • There are more than 25,700 Shopify stores across 175 countries, including the United States, Australia, Canada, Germany, United Kingdom, France, Netherlands, Brazil, India, and New Zealand. ย 11
    • Shopify has more than 2.1 million daily active users that span merchants and consumers. 9
    • Over 5,300 businesses use Shopify Plus, an upgraded version of the platform. 9
    • With just over 51,394 shops, Europe accounted for 17% of Shopify's market. 9
    • The majority of Shopify store owners in the United Kingdom are located in England (about 22,107 stores originating from there.) 9
    • Scotland comes in second with 1,470 stores, while Wales has only 659 Shopify stores. 9
    • 6% of online stores use Shopify Plus for their business needs. 11
    ๐Ÿ’ก
    Shopify has a substantial amount of daily traffic, with a growing portion using the higher-tier pricing plans that Shopify offers.

    Shopify users span the global market, with Europe, North America, and the UK comprising the most Shopify users.

    According to these usages stats, Shopify takes the cake for the best global online shopping platform.

    Shopify Growth Statistics ๐Ÿ“ˆ

    With so many new and upcoming digital shopping sites, many business owners want to know the growth potential of using the Shopify network.

    Below are the latest stats on this front:

    • The Shopify partner ecosystem supported 656,000 jobs and generated $32 billion in revenue in 2021, a 45% increase from the year prior. 6
    • European merchants on the Shopify platform exported $4 billion worth of goods and services outside their continent. 6
    • Merchants in developing nations generated $6.5+ billion in revenue in 2021, an increase from 2020 when $5.8 billion was generated. 6
    • Shopify announced a record-setting Black Friday / Cyber Monday weekend with sales of $6.3 billion globally from the start of Black Friday in New Zealand through the end of Cyber Monday in California. 6
    • This is a 23% increase in sales from the more than $5.1 billion reported for Shopify's 2020 Black Friday / Cyber Monday weekend. 6
    Black Friday saw the highest retail sales during the weekend, with more than $3.1 million per minute at 12:02 p.m. EST ย earned on November 26, 2021. 6
    • In 2016 Shopify had 377,000 merchants; in 2019, there were over one million merchants; and in 2020, Shopify reported 1,749,000 merchants. 5
    • Shopify grew from 100 million consumers in 2016 to 457 million in 2020. 7
    • Shopify's online retail sales increased by 22% to $1.2 billion in the first quarter of 2022. 7
    • Shopify's total revenue for 2021 was $4,6 million, a 57% increase over 2020. 11
    • The amount of active stores in the UK continues to grow as more people are launching online businesses. It's seen a 55% year-over-year increase. 9
    • There are 7,000 apps in the Shopify App Store, with 3,300 new apps having been added since 2019. 9
    ๐Ÿ’ก
    Shopify has seen tremendous growth over the last few years in terms of eCommerce sales, as well as the number of merchants adopting the platform.

    Analysis of specific events such as Black Friday has been a huge indicator of how big a role online sales play in the global market.

    Shopify and its list of third-party apps are also growing, with more and more integrations now available to truly customize each store.

    Shopify Merchant Statistics ๐Ÿฌ

    It's Shopify merchants that power the eCommerce platform and enable it to be so successful.

    Here are the top eCommerce statistics regarding Shopify merchants.

    • Shopify merchants helped retain 5 million jobs last year, creating the largest workforce in the world. 6
    • For every $1 in revenue Shopify generated last year, their merchants made $38. 6
    • Shopify merchants sold $25+ billion worth of goods and services outside their home country in 2021. 6
    • Small businesses were responsible for $11 billion of the above-mentioned salesโ€”that's the same as the top 6 highest-grossing superhero films combined. 6
    • Shopify Plus merchants with annual sales revenues from $1 million to $500 million have seen an average year-over-year growth of 126%. 5
    • There are more than 1.75 million merchants selling on Shopify around the world. 11
    The USA accounts for 50% of the total Shopify merchants (875,000). 7
    • Merchant Solution's revenue increased by 29% to $858.9 million. 7
    • Instagram is the most favored marketing platform among Shopify merchants in the UK, with 57.6% of them posting there. Facebook falls just behind at 51.5% and then Twitter comes in at 22.3%. 9
    • Merchants are in full control of the experience they provide, so it's no surprise that 87% of them use integrations for various enhancements. 9
    • The most successful Shopify sites are owned by Budweiser, Tesla, and Red Bull. 11
    • ASICS and Hewlett Packard were some large brands that have migrated to Shopify Plus. 10
    • In 2021, 1.75 million merchants sold on Shopify, and 1.59 million active websites used Shopify to power their eCommerce offerings. 11

    Shopify merchants all over the world have been able to generate a recurring revenue stream through their online businesses.

    ๐Ÿ’ก
    In addition, the job creation has led to more stability in a number of economies.

    While most Shopify merchants are smaller shops, the most successful sites belong to the largest organizations in the world.

    Shopify Customer/Consumer Statistics ๐Ÿ›’

    Shopify would be nothing without its consumers. Since the pandemic, online shopping became a growing trend, and here are the stats to prove it.

    • 47 million consumers globally purchased from independent and direct-to-consumer brands powered by Shopify. 6
    • Globally, 71% of Black Friday / Cyber Monday sales were made on mobile devices compared to 29% on desktops. 6
    • Nearly 458 million shoppers purchased from a Shopify store in 2020 alone. 7
    • 20% of online shoppers admitted that the free shipping offered by some stores contributed to their loyalty to those stores. 8
    • 61% of shoppers are likely to abandon their carts if they discover extra costs like shipping fees. 8
    Over 50% of Shopify stores see a buyer purchase two or more times from their store. 8
    • More than 62 million buyers have purchased from the same store twice. 9
    • $72 was the average revenue per Shopify customer in 2020. 9
    • If your Shopify store earned $226 in revenue per customer, you were among the 10% of the best-performing stores on their platform. 9
    • In 2022, Shopify merchants will have over 500 million buyers. 7
    • With an average transaction amount of $141.72, Japanese consumers are the biggest spenders on Shopify stores, followed by Canadian consumers at $100.66 per average transaction. 11
    • The country with the lowest Shopify store transaction amount is France, which sees an average transaction worth $65.04. 11
    ๐Ÿ’ก
    Shopify consumers across the globe are contributing to sustaining the Shopify platform through repeat purchases, product reviews, and recommendations.

    The Asian and North American continents currently have the highest spending Shopify consumers, while certain European countries have the lowest spending customers.

    Overall, there is a definite increase in Shopify customer purchases, especially from mobile devices.

    Conclusion ๐Ÿ™Œ

    Shopify's usage by industry giants like Tesla proves just how successful it is as a player in the eCommerce market.

    To recap, there are more than 2.1 million daily users on the platform with a growing revenue rate that is worth billions.

    Shopify is used by more than 175 different countries and supports payments in multiple currencies.

    At the moment, Shopify analytics has shown that the most traffic and sales are generated through mobile devices. This has led many merchants to capitalize on many mobile trends through integrating third-party apps on their Shopify store.

    The 2020 pandemic only solidified Shopify's spot in the online shopping industry, and we are sure to see this platform grow to even greater heights in the upcoming years.

    Sources

    1. Statistics and figures about Shopify by Shopify & You
    2. Shopify Gross Profit 2013-2022, Shopify Revenue 2013-2022 by Macrotrends
    3. Shopify: global total revenues 2015-2021 by Statista
    4. Impressive Shopify Statistics You Need to Know by Popupsmart
    5. Shopify Statistics 2022: UPDATED Facts, Market Share & More by Acquire Convert
    6. Shopify Merchants Support Worldโ€™s Largest Workforce, Contributing 5M Jobs and $444B+ in Economic Activity in 2021, Shopify Merchants Understood the Assignment, Smashing Black Friday / Cyber Monday Records with $6.3 Billion in Sales by Shopify
    7. Shopify Statistics 2022: Revenue, Facts & Trends by Demand Sage
    8. How To Offer Free Shipping On Shopify To Boost Sales by Adoric
    9. 23 Essential Shopify Statistics You Need to Know in 2022 by Social Sheperd
    10. Shopify merchant growth falters as weak consumer spending hits businesses by Reuters
    11. Shopify statistics: Q1 2022 by eDesk
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